A glowing beacon in the night, the MARKET installation stands out with its vibrant blue hues and striking white typography, captured at Coachella 2024. Full Description: This vibrant photograph showcases the MARKET installation during the second weekend of Coachella 2024. As twilight falls on April 19, the installation becomes a luminous focal point, its large letters bathed in a soft, ambient light against the dynamic backdrop of the festival activities. The blue wooden paneling contrasts beautifully with the crisp white of the oversized letters, creating a visually striking effect. In the distance, festival-goers can be glimpsed, adding a human element to the urban architectural environment. This capture not only highlights the creative use of lighting and typography but also encapsulates the energetic atmosphere typical of Coachella, offering a snapshot of the festival's artistic and urban appeal.